At Noisy, we create work that connects. Content that feels fun, honest, and does full justice to the brand and its product.
That’s exactly what we set out to do for Truth & Hair.
We flew to Delhi to shoot at their headquarters with the founder, Saumya Alagh, and produced 15 videos for the brand. Our team worked closely with Saumya- guiding, directing and most importantly, making her feel comfortable, so that the process felt smooth and fun. The brief given to us was clear: fresh, different, fun- but still product-centric and impactful.
So we brought in our signature “noisy” elements- adding a burst of energy, personality, and storytelling that stands out. Truth and Hair’s unique positioning centres around Hair Makeup and Beauty. Essentially, they go beyond the care and bring fun back to hair. The first of its kind in India. And that’s the direction we steered towards in our overall campaign and concepts.
We leaned into that narrative and highlighted that distinction in an engaging, easy-to-understand way. Think fun visuals, striking colours, funky music, and creator-led authenticity that brought hair, beauty and makeup to life.
And visual direction plays a key role in today’s digital-first brands. From styling to the colour grade, we kept things cohesive and intentional, using subtle pastels and brand colours across styling to create a unified aesthetic.
Come shoot day, everyone- from the creative director to the DP and AD- was fully locked in for 4 days. Post production, our editors brought everything together seamlessly, elevating the final output to what we had envisioned from day one.
Built with Intent. Delivered with Impact. And made Noise all the way.
Check out our Instagram page to see more fun stuff we have made along the way: https://lnkd.in/dMcnCq87
#VisualStorytelling #CreativeDirection #FounderStory #NoisyNetwork